Mido is a Swiss watch brand known for combining timeless design, precision engineering, and durability. Founded in 1918 and now part of the Swatch Group, Mido has built a reputation for producing reliable automatic timepieces that emphasize innovation, long power reserves, and high-quality materials. Inspired often by architecture, the brand blends classic aesthetics with modern watchmaking technology, offering elegant yet robust watches that appeal to both everyday wearers and watch enthusiasts around the world.
Through inspiring sports storytelling, we aim to bring brands closer to the world of sport and its passionate audiences. As part of the agreement, Mido is featured with a 30-second integration in our in-house TV program The Outdoor Sports Show, showcasing the brand’s diving watches within engaging diving sport content.
Don’t miss it—tune in to see how Mido merges precision timekeeping with the thrill of the deep!
George Charalampidis, Business Development Manager at ICARUS Sports proudly stated: ”We are thrilled to partner with Mido and bring their incredible diving watches to sports enthusiasts worldwide. Through our Brand Promo service, we aim to create authentic connections between premium brands and inspiring sports stories”
Photo Credits: Mido
