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In simple terms our mission is to tell the story in the optimum format for each event, product or brand’s objectives and the audience we are seeking to attract and inspire. The first step is to identify the message and video concept required and then develop an exceptional storyboard. If you have specific business goals, we will make sure the video achieves these.

Footage of a sports event is more than the story of the highs of winning and lows of not. Around the racing core, there are a myriad other stories; athletes, technology, physical demands, training and nutrition, venues, spectators – which can produce many features for broad appeal. Enthralling footage is fascinating and compelling viewing for a diverse audience, from youth to the mature viewer, expert to recreational fan.

Music, narrative, audio and graphics are all also key strategies in telling the story, and we work with some of the best talents and creative specialists.

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Sports Documentaries


Video News

Ready to broadcast news with delivery via satellite and FTP server within 3-4 hours after an event.


Our sports properties are channeled into our standalone flagship TV Shows and magazines, including PURE ACTION, GEARING UP, THE OUTDOOR SPORTS SHOW, INSIDE SAILING, KITE MASTERS, SAILING TO TOKYO, DRONE GP, XTERRA ADVENTURES and SPEED CATAMARANS GC32.

Daily Video Reports

Ready-to-broadcast reports available in various lengths with voice over script in required languages.

Highlights Shows

Sport is fast-paced, unpredictable and high-octane. Our highlights shows present the best of each event, building drama, providing context to the action and combining engaging story telling with creative footage.

Promotional and Corporate Videos

They are essential marketing tools for any company, providing a showcase for services, products, brand or other aspect of your business. We provide cost effective and unique videos which will make you stand out, engage your audience and maximise return on investment.

Social Media

There’s little doubt that the integration of video into social has massive potential. Integrating video content across social media platforms is vital to build audience and profile. We provide a range of solutions for both catch-up and live onto social media platforms.

Live Coverage

Our live streaming technology allows real time event broadcast, data tracking and commentary to thousands of fans, without time lags and distortion. Our host broadcast services provide live TV coverage to broadcasters around the world. We understand the challenges in producing live, particularly regarding the presentation style, content, digital interaction and technical delivery challenges.

360° Coverage

Get a new perspective of the action with 360° coverage. This very unique “experience” films a complete panoramic of what an athlete can see, enabling viewers to immerse themselves in a virtually first-hand experience.


We advise rights holders on ways to maximize the value of their assets through distribution of their video content. Media distribution is the connection between client (event, business, sponsor, organizer) and the customer.

The internet has expanded how viewers consume content, enabling them to watch what they want, when they want and where they want. Digital strategies are central to distribution, and ICARUS Sports’ integrated approach helps our clients navigate the intricacies of traditional broadcast, interactive and online channels.

Working alongside our Production team, our Distribution team provides a seamless solution for both rights holders and broadcasters worldwide.

ICARUS Sports has developed a personal relationship with the vast majority of broadcasters worldwide, and it is this relationship which enables us to work with events and maximise the return on investment to our clients. Whether with rights-holders or representatives of rights-holders, our team has the expertise to enhance existing relationships and establish new ones. We are renowned as a reliable service provider.

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Media Report

 ICARUS Sports specialized marketing team creates a detailed media report that includes all TV airings from the broadcasters that use highlights, as well as TV shows inclusions and online media appearances. Therefore, our clients can easily demonstrate to their sponsors and commercial partners the benefits of such an extensive media exposure.


Here at ICARUS Sports we’ve been producing and distributing inspiring sports content for over a decade. From event coverage to in-house TV shows, social media videos to documentaries, we broadcast more than 45,000 hours of original, influential content in over 170 countries, every year.

Now we’re offering the next level of support to help ambitious sports rightsholders fulfil their potential. Our newly established London offices are host to a comprehensive Commercial & Events department, providing global services across Event Expertise and Operations, Commercial and Funding Advisory, Sponsorship Research and Sales, Brand Promotion, Advertiser-Funded Programming and more. Alongside the services for existing brands, our experienced team is also looking to develop fresh events and formats, and we will leverage our in-house expertise in content production and distribution, as well as our relationships with well-known athletes, major brands, and international media to deliver a unique full-service offering for clients of all sizes, old and new.

From managing contractual rights to executing partnership strategies, refining investment pitches to crafting long-term development plans, our Commercial & Events division completes the circle for ICARUS Sports, allowing us to offer flexible, effective, 360-degree solutions for sports rightholders across the world looking to flourish and grow.

Expertise and Advice

We offer advice and expertise to sports event organisers and rights holders of all sizes and specialties, from startups hoping to scale to established brands looking for fresh ways to expand. By leveraging our long-term expertise in Media and Content Production and Distribution, and activating our close relationships with well-known athletes, major brands, and international media, we can provide a unique, fully rounded service to clients looking for impactful, customized support.


Whether you need operational support with an existing event or need an expert team to manage your on-the-ground challenges from start to finish, our Events division plugs into our experienced Production, Distribution, and Commercial teams to deliver a seamless experience. Multiple venues? Satellite events? Sponsorship and partnership activations? We can help you co-ordinate, integrate and maximise the potential of them all.

Owned Events

We’ve got a particular passion for new and scaling sports properties, so if you’ve got a fresh idea for an event, we’d love to help you grow. From light touch advisory to hands-on practical support, we take pride in crafting just the right solution for every venture.  We’re also looking to develop our own sporting events and formats in high growth areas of the sports industry with enterprising partners, so if you have an idea to float or pitch to share, just let us know

Commercial Structuring and Advice

Getting the right commercial structures in place for your sporting property is essential for long-term success. With years of global experience under their belt, our Commercial & Events team provide highly knowledgeable guidance and advice to right-holders regarding the positioning, structuring, packaging and go-to-market strategies of their commercial assets, including media rights, sponsorship and other revenue streams. By cementing a strong foundation and developing effective commercial structures, we help clients of all sizes to stabilise, make the most of their current assets, and scale in a sustainable way.

Funding Advice

Securing funding – the right funding, from the right people – is one of the most exciting, yet tricky, aspects of growing a sports business. Drawing on our extensive experience of securing deals, plus our diverse network of investors, we advise and support  start-up and scale-up sports properties with all they need to achieve their financial goals; business modeling and planning, investment deck preparation, market research and positioning, valuations, deal structuring and funder introductions. We specialize in supporting young companies throughout their life cycle, from pre-seed to big league.

Sponsorship Evaluation & Sales

In challenging times, sponsorship is highly competitive, so now it’s more important than ever that sports rights holders have an experienced, well-connected team on their side. Our Commercial experts have both the creativity and the commercial sense needed to build and execute valuable sponsorship programs, from evaluation of various sponsorship packages to pipeline building, sales, commercial negotiations and partnership activations that have a measurable impact for all.

Brand Promotion

ICARUS Sports produces 3 in-house TV shows for outdoor sports, motorsports and sailing which are distributed globally to major networks reaching 170 countries and totalling 30.000 hours of guaranteed airtime per year.

This offering is for brand exposure in these TV shows, enabling brands and sponsors to connect with a highly engaged sports audience, utilising the enormous reach of ICARUS Sports´ TV shows. A rare and cost effective opportunity to create a stronger emotional connection at highly competitive CPMs.

ICARUS Sports offers you a cost-effective way to increase media effectiveness and promote your products to a highly engaged sports audience through a non-traditional advertising technique, via appearances in sports broadcasts, aired by broadcasters globally. ICARUS Sports´ action sports TV shows are distributed throughout the world with guaranteed airtime on major networks, bringing your brand to where your audience is.

The TV shows enable you to create a stronger emotional connection with your consumer and positively impact sales with that perfect advertising moment of either brand exposure, or brand usage.

Branded Content

Spine-tingling, thought-provoking, shareable and inspiring; we help right-holders, sponsors and partners produce the kind of branded content that elicits a powerful, positive reaction, then distribute it to hand-picked sports audiences across strategically selected territories.  The result? Highly emotional fan engagement, direct ROI for the brand, and additional content and revenue streams for the client. In other words, original branded content with its eye on the prize.