Skip to main content

Istanbul, September 2024 – The Bosphorus Cup 2024, one of the most prestigious sailing events in the world, celebrated its 23rd edition this year with a highly successful partnership with ICARUS Sports, a global leader in sports media. The collaboration played a pivotal role in expanding the event’s international visibility, bringing the thrilling races to a global audience and showcasing the breathtaking scenery of Istanbul’s Bosphorus Strait.

From September 19 to 22, over 100 yachts from 11 countries competed in the iconic Bosphorus Cup, navigating the unique waterway that divides Europe and Asia. With more than 1,000 sailors participating, the event delivered intense competition and unforgettable moments. ICARUS Sports, through its dynamic media services, ensured that these experiences reached millions of sailing enthusiasts worldwide.

The main focus on this year’s event was on the race, which took place on Saturday, September 21. ICARUS Sports followed the dramatic action as sailors raced through the Bosphorus, set against the stunning backdrop of Istanbul’s historical skyline, including iconic landmarks like the Hagia Sophia and the Blue Mosque. The race was really intense and offered many moments of passion. All these moments will reach over 170 countries through ICARUS Sports’ extensive distribution network. Orhan Gorbon – Event Owner – expressed his thoughts: ”We are very excited to observe the global attention and the reach we have achieved in the 23rd Edition of the Bosphorus Cup. We are dedicated to do better and host the number one sailing event of the world in Istanbul.”

ICARUS Sports implemented a comprehensive media strategy that allowed viewers to fully immerse themselves in the excitement of the Bosphorus Cup. Through innovative coverage, they brought the action and atmosphere of this unique event to life. “The Bosphorus Cup is one of the most extraordinary sailing events globally, and we are proud to enhance its reach,” said Ria Pateraki, Business Development Manager at ICARUS Sports. “This year’s efforts were a significant achievement, enabling us to share the race’s intensity and Istanbul’s breathtaking views with a worldwide audience.”

A Winning Collaboration

The collaboration between ICARUS Sports and the Bosphorus Cup has set a new standard in media coverage for international sailing events. By blending cutting-edge broadcast technology with the natural beauty of the Bosphorus, ICARUS Sports has succeeded in elevating the profile of the event, reinforcing its status as a global sailing highlight.

Text & Video Credits: ICARUS Sports
Photo Credits: Bosphorus Cup