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ICARUS Sports proudly announces the creation of its very own Commercial & Events Division – partnering with Yanni Andreopoulos. Mr. Andreopoulos will be leading the new branch from the company’s latest hub in London.

leading sports media agency specializing in the production and distribution of content for hard-to-capture sports. ICARUS Sports produces inspiring broadcasts, documentaries, TV series and online videos for a range of global clients, including coverage of over 140 events, 9 in-house TV shows and more than 45,000 hours of influential content broadcast in over 170 countries every year.

The new division, coming hot on the heels of StarWing Sports’ investment in ICARUS earlier this year, will expand the agency’s services to cover Event Expertise and Operations, Commercial and Funding Advisory, Sponsorship Research and Sales, Brand Promotion, Advertiser-Funded Programming and more. Alongside the services for existing brands, the team is also looking to develop fresh events and formats and will leverage ICARUS’s in-house expertise in content production and distribution, as well as its close working relationships with well-known athletes, major brands and international media, to deliver for clients in a uniquely rich way. With operations in Athens, Shanghai and now London, the Commercial & Events division completes the circle for ICARUS Sports, allowing them to offer flexible, effective 360-degree solutions for sports rightsholders worldwide looking to flourish and grow.

Andreopoulos brings a wealth of experience to the venture from his history with the NBA, AEG and Formula E. He is also the co-founder of several pioneering projects such as SeaBird Technologies, E1 Series and FIM E-Xplorer.

”I am excited to be partnering with ICARUS Sports,” he says. “Having launched a number of progressive projects, I see the same vision and passion in Jason and the ICARUS Sports team. We are excited to be starting this new journey together, taking ICARUS Sports to the next level by setting up the London operations and completing the agency offering. We’re providing a completely unique proposition to the marketplace, focused on starting and scaling exciting sports properties. I believe it’s going to unlock some very powerful opportunities for clients both old and new.”

Jason Georgaris, CEO and Founder of ICARUS Sports, says: ‘’From the get-go, ICARUS Sports was all about innovation and bringing new ideas to the sports market. Despite the challenges of our times, our strong foundations have allowed us to thrive, and we are delighted to announce the creation of our Commercial & Events Division under the supervision of our valuable partner Yanni Andreopoulos. As we open our new offices in London and activate our new services, our objective remains the same: to provide a complete and unique offering that helps our clients smash their goals.” 

Lawrence Frankopan, Founder & CEO of StarWing Sports adds: “Our investment in ICARUS Sports is further enhanced through this partnership with Yanni Andreopoulos. Adding the Commercial and Events capabilities through a partner of Yanni’s calibre opens an interesting chapter of growth for ICARUS, and I’m excited for the future of both ICARUS and StarWing.”

Text and Video Credits: ICARUS Sports