ICARUS Sports continues going from strength to strength, even during turbulent times, further strengthening its international media exposure, by forging a key broadcasting partnership with South Africa’s public broadcaster, SABC – South African Broadcasting Corporation.
Through this partnership, ICARUS Sports’ content will be available to over 17 million households across the Rainbow Nation.
Alexandra Thomas, Media Sales Manager at ICARUS Sports comments, “We always strive to share ICARUS Sports’ content with new audiences, so we are very excited to welcome SABC to the ICARUS Sports family! We hope that this new partnership is the beginning of a long-term partnership that will bring the latest and most exciting sports events to sports buffs across South Africa – Lekker!“
