ICARUS Sports has secured another landmark partnership, this time with Haute Route; the world’s most prestigious multi-day road cycling event series for amateur riders. Featuring challenging 3-, 5- and 7-day events in iconic cycling destinations worldwide, the Haute Route provides the opportunity to ride unique routes and legendary climbs in a peloton of passionate cyclists. With a range of premium services before, during and after the events, Haute Route provides a once in a lifetime experience like no other.
ICARUS Sports will be pedalling along with Haute Route and will be responsible for the distribution of raw footage for TV usage, and the distribution of highlights videos for digital usage. Lastly, highlights from the event will be included in our monthly TV show, The Outdoor Sports Show, meaning guaranteed international exposure reaching over 880 million households.
Julie Royer, CEO at Haute Route stated, “ICARUS Sports has built strong connections with traditional broadcasters and the team is showing a key creative approach to the new digital markets. It is important for us to work with sport passionate and think alike professionals that will go the extra mile to achieve results“.
Christoph Stadler, Business Development Manager comments, “Haute Route has created a completely new event product. Giving ambitious amateur cyclists the opportunity to experience professionally organised cycling races, along iconic routes around the globe and including the most well-known cols; whilst fostering a tightly knit community of likeminded people from all walks of life. ICARUS Sports is proud to be entrusted with taking this successful, highly innovative event series to a global audience“.
Photo Credits: Haute Route