January 2020 saw ICARUS Sports joining forces with China’s leading sports TV channel CCTV5, in order to start broadcasting events taking place in China but also internationally.
As the most important sports TV channel in China, CCTV5 broadcasts throughout mainland China, Hong Kong and Macau, covering major sports events such as the Olympic Games, Formula One, FIFA World Cup, Tour de France, PGA Tour, Rugby World Cup and many more. Owned by China Media Group, CCTV5 is by far the most important broadcaster in China for sporting events.
Partnering up with ICARUS Sports, CCTV5 will be broadcasting sports news provided by ICARUS Sports and showcasing events’ highlights throughout its wide social media platforms, such as CCTV5 APP & CCTVSE-TIK TOK.
ICARUS Sports Media Distribution Manager Argiro Darvira expressed her enthusiasm about this partnership, “We are very honored for this opportunity to reach out to the audience of the most populous country in the world. We truly believe that ICARUS Sports’ content will be a refreshing insight into modern sports’ events for our Chinese viewers.”
“This is a momentous step for ICARUS Sports media network development,“ commented Danielle Ruan, Sales & Operations Director in China. “It expands our events’ exposure to an additional 1.5 billion households. For the organizers, participants and sponsors, that’s one significant global factor and will open up valuable opportunities for their events development.”
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