Gearing Up is a brand new seven-episode motorsports TV Show produced and distributed by ICARUS Sports, capturing the best motorsport action from niche to mainstream motor racing.
Sports car racing, off-road racing, drone/aero racing, motorcycle racing, kart racing, motorboat racing, snowmobile racing, truck racing, baja and rally raid circuit racing from around the world all feature in Gearing Up. The content shares the extraordinary thrill of the race track, passion and experiences of drivers and fans in a fresh new format, connecting motor sport to long-standing enthusiasts and a whole new era of fans.
Qatar Airways and Oman Air have recently announced they will present Gearing Up as part of their in-flight entertainment package. Airlines strive to offer the best on-board experience, and one of the key services is in-flight entertainment, with both airlines delighted at being able to secure broadcast of Gearing Up.
As one of the world’s largest independent producers and distributors of outdoor sports, and a proven provider of action sport content, ICARUS Sports continues to invest in growing its partnerships with the airline industry.
“Passengers are discerning, and central to a positive experience is access to a broad mix of programming,” commented Georgia Arvaniti, ICARUS Sports’ Media Sales Manager. “Airlines trust ICARUS Sports, and our ongoing partnership with the airline industry is testament to the innovation and evolution of our programming.”
ICARUS Sports’ strong partnership with airlines adds benefit to events, sports and sponsors, raising exposure and reaching a significantly high-end profile and an additional audience avenue.