Services - ICARUS Sports

VIDEO PRODUCTION

In simple terms our mission is to tell the story in the optimum format for each event, product or brand’s objectives and the audience we are seeking to attract and inspire. The first step is to identify the message and video concept required and then develop an exceptional storyboard. If you have specific business goals, we will make sure the video achieves these.

Footage of a sports event is more than the story of the highs of winning and lows of not. Around the racing core, there are a myriad other stories; athletes, technology, physical demands, training and nutrition, venues, spectators – which can produce many features for broad appeal. Enthralling footage is fascinating and compelling viewing for a diverse audience, from youth to the mature viewer, expert to recreational fan.

Music, narrative, audio and graphics are all also key strategies in telling the story, and we work with some of the best talents and creative specialists.

Camera Equipment and Selection
Our state-of-the-art cameras and equipment, including mirrorless cameras, gimbals, action cameras, and drones, ensure optimal shot capture from any vantage point. Whether stationary or in motion, our team guarantees superior footage quality, ranging from close-ups to panoramic views. With the innovative use of existing technology, we manage to push the boundaries of what is possible.
Our certified drone pilots can execute some of the most complex shots under very demanding conditions, and our videographers can film on board any vehicle, from motorboats to motorbikes and helicopters. Putting precision in our hands, 3-axis stabilization ensures super-stable images, regardless of the environment, terrain, or distance of filming.
Capturing the moment
Working in the sports industry, we understand that moments happen only once, and we’re always ready to capture them! With privately owned and maintained equipment, our team has the tools it needs to produce content tailored to the nature of each specific sport. Juggling between full production setups and one-man shows, we select the equipment that is suitable for each project, prioritizing reliability, adaptability, and speed, ensuring we can act quickly and effectively when it matters most.
Production Format
We work with our clients to evaluate each event and develop a production format that will optimize their goals.
Content-wise, a video should be carefully crafted to deliver its message effectively. Depending on its intended use—whether for social media, YouTube, or TV shows—the duration should be adjusted accordingly. Our creative team is dedicated to finding the best approach for each occasion, while our production team is equipped to adapt and deliver based on the specific conditions.
Media Crew
Thriving through excellence is our team’s goal. We pride ourselves on our attention to detail and ability to deliver over and above our clients’ expectations. Flexibility is key in our repertoire. We understand a brief and requirements may change and are quickly able to respond to this.erstand a brief and requirements may change, and are quickly able to respond to this.

Sports Documentaries

Sports Documentaries – Give viewers a unique insight into a sport, its athletes and chronicle the inner workings of the physical and mental demands to perform. Our programming includes Hellas Rally Raid, UIM XCAT World Championships, HYROX, Oman Desert Marathon, WTA Finals, ATP Next Gen, College to Pro, Africa Eco Race, Nastro Rosa, Gabi: Born to Shine and more.

Video News

Ready to broadcast news with delivery via satellite and FTP server within 3-4 hours after an event.

TV Series

Our sports properties are channeled into our standalone flagship TV Shows and magazines, including The Outdoor Sports Show, Inside Sailing, Gearing Up, Sailing to the Games, Sports Rundown, Pure Action.

Daily Video Reports

Ready-to-broadcast reports available in various lengths with voice over script in required languages.

Highlights Shows

Sport is fast-paced, unpredictable and high-octane. Our highlights shows present the best of each event, building drama, providing context to the action and combining engaging story telling with creative footage.

Promotional and Corporate Videos

They are essential marketing tools for any company, providing a showcase for services, products, brand or other aspect of your business. We provide cost effective and unique videos which will make you stand out, engage your audience and maximise return on investment.

Social Media

There’s little doubt that the integration of video into social has massive potential. Integrating video content across social media platforms is vital to build audience and profile. We provide a range of solutions for both catch-up and live onto social media platforms.

Live Coverage

Our live streaming technology allows real time event broadcast, data tracking and commentary to thousands of fans, without time lags and distortion. Our host broadcast services provide live TV coverage to broadcasters around the world. We understand the challenges in producing live, particularly regarding the presentation style, content, digital interaction and technical delivery challenges.

360° Coverage

Get a new perspective of the action with 360° coverage. This very unique “experience” films a complete panoramic of what an athlete can see, enabling viewers to immerse themselves in a virtually first-hand experience.

MEDIA DISTRIBUTION

We advise rights holders on ways to maximize the value of their assets through distribution of their video content. Media distribution is the connection between the event and its audience.

The internet has expanded how viewers consume content, enabling them to watch what they want, when they want and where they want. Digital strategies are central to distribution, and ICARUS Sports’ integrated approach helps our clients navigate the intricacies of traditional broadcast, interactive and online channels.

Working alongside our Production team, our Distribution team provides a seamless solution for both rights holders and broadcasters worldwide.

ICARUS Sports has developed a personal relationship with the vast majority of broadcasters worldwide, and it is this relationship which enables us to work with events and maximise the return on investment to our clients. Whether with rights-holders or representatives of rights-holders, our team has the expertise to enhance existing relationships and establish new ones. We are renowned as a reliable service provider.

TV Show Example

Online Media Example

Media Report

ICARUS Sports specialized marketing team creates a detailed media report that includes all TV airings from the broadcasters that use highlights, as well as TV shows inclusions and online media appearances. Therefore, our clients can easily demonstrate to their sponsors and commercial partners the benefits of such an extensive media exposure.

BRAND PROMOTION

Here at ICARUS Sports we’ve been producing and distributing inspiring sports content for over a decade. From event coverage to in-house TV shows, social media videos to documentaries, we broadcast more than 45,000 hours of original, influential content in over 170 countries, every year.

Now we’re offering the next level of support to help ambitious sports rightsholders fulfil their potential. Our newly established London offices are host to a comprehensive Commercial & Events department, providing global services across Event Expertise and Operations, Commercial and Funding Advisory, Sponsorship Research and Sales, Brand Promotion, Advertiser-Funded Programming and more. Alongside the services for existing brands, our experienced team is also looking to develop fresh events and formats, and we will leverage our in-house expertise in content production and distribution, as well as our relationships with well-known athletes, major brands, and international media to deliver a unique full-service offering for clients of all sizes, old and new.

From managing contractual rights to executing partnership strategies, refining investment pitches to crafting long-term development plans, our Commercial & Events division completes the circle for ICARUS Sports, allowing us to offer flexible, effective, 360-degree solutions for sports rightholders across the world looking to flourish and grow.

Brand Promotion

ICARUS Sports produces 3 in-house TV shows for outdoor sports, motorsports and sailing which are distributed globally to major networks reaching 170 countries and totalling 30.000 hours of guaranteed airtime per year.

This offering is for brand exposure in these TV shows, enabling brands and sponsors to connect with a highly engaged sports audience, utilising the enormous reach of ICARUS Sports´ TV shows. A rare and cost effective opportunity to create a stronger emotional connection at highly competitive CPMs.

ICARUS Sports offers you a cost-effective way to increase media effectiveness and promote your products to a highly engaged sports audience through a non-traditional advertising technique, via appearances in sports broadcasts, aired by broadcasters globally. ICARUS Sports´ action sports TV shows are distributed throughout the world with guaranteed airtime on major networks, bringing your brand to where your audience is.

The TV shows enable you to create a stronger emotional connection with your consumer and positively impact sales with that perfect advertising moment of either brand exposure, or brand usage.

Branded Content

Spine-tingling, thought-provoking, shareable and inspiring; we help right-holders, sponsors and partners produce the kind of branded content that elicits a powerful, positive reaction, then distribute it to hand-picked sports audiences across strategically selected territories. The result? Highly emotional fan engagement, direct ROI for the brand, and additional content and revenue streams for the client. In other words, original branded content with its eye on the prize.