ICARUS Sports Expands Motorsport Portfolio with NASCAR Euro Series 2026 Global Rights

11/03/2026

The NASCAR Euro Series is the official European touring car championship sanctioned by NASCAR. It brings the spectacle of American V8 sprint racing to some of Europe’s most renowned road courses, featuring purpose-built cars that introduce European drivers to the unique NASCAR racing and deliver close, nail-biting door to door racing. The championship typically includes multiple divisions, such as PRO and OPEN, allowing both professional drivers and emerging talents to compete across a season held at major circuits around the continent. In 2026, the series continues to expand its reach and competitiveness, building on its established calendar and growing reputation as the premier touring car competition in Europe.

ICARUS Sports, a leader in sports media distribution, is excited to announce its new partnership with the NASCAR Euro Series for the 2026 season. Under this agreement, ICARUS Sports will oversee the global distribution of LIVE broadcast rights, as well as shoulder programming including highlights, to broadcasters worldwide. The collaboration marks a significant step in expanding the international reach of the NASCAR Euro Series, ensuring that fans across key global markets can access comprehensive live coverage and premium race content throughout the 2026 championship.

The partnership further strengthens ICARUS Sports’ premium motorsport portfolio, enhancing its global offering and creating new opportunities to deliver high-value racing content across key broadcast markets.

Panos Marinopoulos, Partner at ICARUS Sports proudly stated: ”We are proud to partner with the NASCAR Euro Series for the 2026 season and to bring this dynamic championship to a wider global audience.This collaboration reflects our commitment to delivering premium live sports content and tailored distribution strategies to our broadcast partners. The NASCAR Euro Series offers thrilling racing and strong storytelling potential, and we are confident it will resonate with audiences across multiple international markets.”