Make it six! Six years of ICARUS Sports and the 44Cup sailing side by side.
Since its launch in 2007, the RC44 Championship Tour, which has been rebranded as 44Cup in 2019, has established itself as a key series to compete in on the international yacht racing scene. Blending the universes of sailing and business, the 44Cup gives the opportunity to yacht owners to experience the thrill and adrenaline of a competitive sailing race.
The 2022 edition of the tour kicked off in Spain and Calero Marinas, in sunny Lanzarote (9-13, Feb), travelled to windy Cascais in Portugal (11-15, May) and then to the Swedish kingdom of sailing, Marstrand (29 June- 3 July), before moving to Slovenia’s seaside town of Portoroz (19-23, October). The season’s finale will take place in Oman’s port capital, magical Muscat, between the 7th and 11th of December.
Once more through salty and wavy situations, ICARUS Sports is responsible for the production and distribution of engaging content for TV news, and highlight videos for digital platforms, the production of short features for social media, and the production of wrap-up videos. Lastly, highlights from the venues will be included in the monthly TV show, Inside Sailing, meaning guaranteed exposure in more than 160 countries.
Manos Kampas, Sales Director at ICARUS Sports, stated, “This year we are celebrating our 6th anniversary of a long-lasting and fruitful alliance with the 44Cup. Sharing a mutual burning passion for the sport of sailing, we are immensely proud of having made our modest contribution throughout the years, to the successful longevity of the 44Cup. Let us continue creating sailing history – together!”
Photo Credits: 44Cup