Continuing ICARUS Sports affinity for unique sporting events, particularly in the realm of motorsports; buckle up because it is about to get spicy.
The Carrera Panamericana traverses across the remarkable sceneries of the Mexican savannah, and ICARUS Sports will bring you all the motoring action.
Known as the Mexican Road Race and now 72 years old, the Carrera Panamericana is the longest-running automobile event in the world. Taking off from the major port city of Velacruz and finishing at Nuevo Laredo, the event is also an important booster for the Mexican economy, promoting tourism, while providing important humanitarian work for those less fortunate.
ICARUS Sports will be in the passenger’s seat and will bring this unique event to petrol heads around the globe. Highlights from the event will be included in the monthly TV Show, Gearing Up, meaning guaranteed exposure in more than 160 countries.
Christoph Stadler, Business Development & Account Manager at ICARUS Sports comments, “The Carrera Panamericana reflects Mexico’s rich culture and values, but also its intense passion for motorsports. We at ICARUS Sports are proud to be involved with such a unique race and to bring to screens around the globe”.
Photo Credits: La Carrera Panamericana