VIDEO PRODUCTION

In simple terms our mission is to tell the story in the optimum format for each event, product or brand’s objectives and the audience we are seeking to attract and inspire. The first step is to identify the message and video concept required and then develop an exceptional storyboard. If you have specific business goals, we will make sure the video achieves these.

Footage of a sports event is more than the story of the highs of winning and lows of not. Around the racing core, there are a myriad other stories; athletes, technology, physical demands, training and nutrition, venues, spectators – which can produce many features for broad appeal. Enthralling footage is fascinating and compelling viewing for a diverse audience, from youth to the mature viewer, expert to recreational fan.

Music, narrative, audio and graphics are all also key strategies in telling the story, and we work with some of the best talents and creative specialists.

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IN 2019, ICARUS SPORTS WAS RESPONSIBLE TO PROVIDE MORE THAN 30,000 HOURS OF TELEVISION PRODUCTION WHICH WAS BROADCAST IN OVER 170 COUNTRIES WORLDWIDE, COVERING:

Sports Documentaries

Sports Documentaries – Give viewers a unique insight into a sport, its athletes and chronicle the inner workings of the physical and mental demands to perform. Our programming includes HISPANIA RALLY, HELLAS RALLY RAID, PANAFRICA RALLY, IBERIAN RALLY, IDEMITSU SUPER TURBO THAILAND , MAROC CHALLENGE, OMAN DESERT MARATHON, SHANGHAI INTERNATIONAL MARATHON, OLYMPUS MARATHON, CANADA MAN/WOMAN, CANOE MARATHON WORLD CHAMPIONSHIP, ROLEX NYYC INVITATIONAL CUP, RESOLUTE CUP, QATAR CROSS COUNTRY RALLY, WORLD MARATHON CHALLENGE and more.

Video News

Ready to broadcast news with delivery via satellite and FTP server within 3-4 hours after an event.

MAGAZINE SHOWS

Our sports properties are channeled into our standalone flagship TV Shows and magazines, including PURE ACTION, GEARING UP, THE OUTDOOR SPORTS SHOW, INSIDE SAILING, KITE MASTERS, SAILING TO TOKYO, DRONE GP, XTERRA ADVENTURES and SPEED CATAMARANS GC32.

Daily Video Reports

Ready-to-broadcast reports available in various lengths with voice over script in required languages.

Highlights Shows

Sport is fast-paced, unpredictable and high-octane. Our highlights shows present the best of each event, building drama, providing context to the action and combining engaging story telling with creative footage.

Promotional and Corporate Videos

They are essential marketing tools for any company, providing a showcase for services, products, brand or other aspect of your business. We provide cost effective and unique videos which will make you stand out, engage your audience and maximise return on investment.

Social Media

There’s little doubt that the integration of video into social has massive potential. Integrating video content across social media platforms is vital to build audience and profile. We provide a range of solutions for both catch-up and live onto social media platforms.

Live Coverage

Our live streaming technology allows real time event broadcast, data tracking and commentary to thousands of fans, without time lags and distortion. Our host broadcast services provide live TV coverage to broadcasters around the world. We understand the challenges in producing live, particularly regarding the presentation style, content, digital interaction and technical delivery challenges.

360° Coverage

Get a new perspective of the action with 360° coverage. This very unique “experience” films a complete panoramic of what an athlete can see, enabling viewers to immerse themselves in a virtually first-hand experience.

MEDIA DISTRIBUTION

We advise rights holders on ways to maximize the value of their assets through distribution of their video content. Media distribution is the connection between client (event, business, sponsor, organizer) and the customer.

The internet has expanded how viewers consume content, enabling them to watch what they want, when they want and where they want. Digital strategies are central to distribution, and ICARUS Sports’ integrated approach helps our clients navigate the intricacies of traditional broadcast, interactive and online channels.

Working alongside our Production team, our Distribution team provides a seamless solution for both rights holders and broadcasters worldwide.

ICARUS Sports has developed a personal relationship with the vast majority of broadcasters worldwide, and it is this relationship which enables us to work with events and maximise the return on investment to our clients. Whether with rights-holders or representatives of rights-holders, our team has the expertise to enhance existing relationships and establish new ones. We are renowned as a reliable service provider.

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Media Report

 ICARUS Sports specialized marketing team creates a detailed media report that includes all TV airings from the broadcasters that use highlights, as well as TV shows inclusions and online media appearances. Therefore, our clients can easily demonstrate to their sponsors and commercial partners the benefits of such an extensive media exposure.

BRAND PROMOTION

ICARUS Sports produces 3 in-house TV shows for outdoor sports, motorsports and sailing which are distributed globally to major networks reaching 170 countries and totalling 30.000 hours of guaranteed airtime per year.

This offering is for brand exposure in these TV shows, enabling brands and sponsors to connect with a highly engaged sports audience, utilising the enormous reach of ICARUS Sports´ TV shows. A rare and cost effective opportunity to create a stronger emotional connection at highly competitive CPMs.

ICARUS Sports offers you a cost-effective way to increase media effectiveness and promote your products to a highly engaged sports audience through a non-traditional advertising technique, via appearances in sports broadcasts, aired by broadcasters globally. ICARUS Sports´ action sports TV shows are distributed throughout the world with guaranteed airtime on major networks, bringing your brand to where your audience is.

The TV shows enable you to create a stronger emotional connection with your consumer and positively impact sales with that perfect advertising moment of either brand exposure, or brand usage.

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