The SYC Shanghai Cup, incorporating the Nacra 17 Asian Championship, featured racing on the Huangpu River, right in the heart of Shanghai’s business district, marking the first time racing was held here in over a century.
The live feed was also aired by TENCENT, the largest digital TV in China who attract over 40 million active users, as well as BesTV, the digital arm of the Shanghai Media Group.
Racing unfolds against a soaring skyline of stately buildings which form the Bund, also known as the “World Architecture Exhibition”, with twelve teams from Austria, Brazil, China, Denmark, Germany, Hong Kong, Italy, New Zealand, Singapore and the USA contesting the two day series.
Adapting to the conditions of river racing and the wind weaving through the buildings, the mixed men and women teams face off in multiple rounds of intense racing.
Originating from the first international sailing regatta in China, the Shanghai Cup was first held in 1873. The 2017 event showcases the perfect combination of Shanghai’s modernity and history, which offers those racing, spectators, TV and online audiences a unique and unprecedented experience.
Equally important was the promotion of Shanghai as a host of international sports events, as well as a city at the forefront of embracing culture, environment and modernity. At the heart of the Shanghai Yacht Club’s work is the popularisation of sailing, as they work to nurture the next generation of professional sailors.
Photo Credits:Shanghai Cup