ICARUS Sports embarks on a new collaboration with Great Sports of Shanghai Media Group

As of March this year, ICARUS Sports is embarking on a new collaboration with Great Sports Media. GSM is part of Shanghai Media Group and is known as China’s leading sports channel and top sports service provider.

ICARUS Sports’ endeavour to establish a key network of partnerships in China has ushered in another milestone. Great Sports Media broadcasts an average of 4 events daily and provides Shanghai and national audiences with almost 1,500 live events each year. It has been involved in the production of major international events such as the Beijing Olympics, the NBA China, the Tennis Master Cup, and the Snooker Masters. The partnership between ICARUS Sports and Great Sports means that exclusive sports video magazines will be added to GS’ rich TV playlists. This is the icing on the cake for ICARUS Sports’ 150+ event exposure worldwide.

Li Peihong, executive director of Great Sports Media, commented “GSM believes the motto of ‘looking to the world’ through expanding rights sources, including events productions in its business model along with event management services, actively collaborating with parties across different regions, all these aim to establish a media brand which has international coverage and competitiveness. This concept is a perfect fit with ICARUS Sports, which hold scores of high-quality exclusive and unique sports event rights. We look forward to sharing these exciting stories and events with our audience.

Great Sports will broadcast exclusive TV programs, involving sailing, kitesurfing, motorsport and much more, provided by ICARUS Sports.

Danielle Ruan, Head of ICARUS Sports China also remarked, “This is a win-win situation. We at ICARUS Sports are passionate about capturing more exciting moments and delivering quality content to such a professional platform as that of Great Sports. We hope to share our love and passion for sports with many more people.