ICARUS Sports started off the year 2020 with a significant partnership in China, partnering up with iQiYi. With over 100 million paid subscribers on board, iQiYi, is one of the biggest online video platforms in the world.
iQiYi has a wide audience reach in China, covering a large variety of sports. From La Liga, Euro 2020, Wimbledon and WTA Tour, to US Open, PGA Tour, X Games and the HHI Championship. iQiYi Sports has more than 20,000 videos available for its global fans.
Adding ICARUS Sports exclusive sports video magazines to iQiYi Sports’ vast online video store collection, this collaboration brings forth exciting new exposure for hundred of events that ICARUS Sports covers each year. Thanks to this newly established partnership, organizers and event planners worldwide will further reach millions of potential viewers.
Chief Operating Officer of ICARUS Sports Panagiotis Pachtas commented, “We are thrilled to team up with iQiYi sports! Having our content on their platforms adds promising growth for ICARUS Sports global media distribution.”
Celine Shi, Vice President of Content Cooperation of iQiYi also expressed her enthusiam, “iQiYi Sports is delighted for this chance to collaborate with ICARUS Sports. We hope to share our resources, adding more value to bring more shared benefits in areas of programme production and content development.”
ICARUS Sports will be providing iQiYi Sports with content of TV shows including sailing, motorsports and triathlon XTERRA World Series.