ICARUS SPORTS LAUNCHES PARTNERSHIP WITH DESERT BAJA ISRAEL

Extending its motorsports event portfolio, ICARUS Sports has signed an agreement with Desert Baja Israel, a brand new event which pitches drivers against the little explored Negev desert region of Israel.

Run under the auspices of FIA and the Israel Motorsport Association, the race unfolds over three days and three stages, routing through the southern part of Israel, from Be’er Sheva to Eilat on the Gulf of Aqaba. The event is also part of the East European Tout Terrain Series (EETTS).

Only vehicles suitable for desert territory and inhospitable terrain compete, with the international entry line-up featuring motorcycles, ATV, SBS, cars, trucks and quad bikes, racing on various divisions giving drivers the choice to use traditional map navigation or GPS. The fastest is not always the winner as the routes offer different levels of difficulty through desert and rocky landscape, over the three day distances of approximately 250km, 350km and 250km.

ICARUS Sports has been appointed to provide a full package of media services, including video production, photo production and worldwide distribution. More specifically, ICARUS Sports will be sending raw footage to TV news while producing daily highlights clips and also a 10 minute wrap up video. Furthermore, the event’s exposure will be further increased by the inclusion of highlights in our dedicated motorsport TV magazine “Gearing Up”.

“The Israeli desert is waiting for this debut cross country rally event,” commented Nikos Dimitropoulos, ICARUS Sports’ Sales Director. “ICARUS Sports is thrilled to be selected as media partner as Israel steps up to embed its mark on the international motor sports scene.”

Baja Desert Israel 70 is the opening in a three-year programme aimed at holding an international race in Israel as part of the International Round of World Cup races of the FIA Baja 2020. The launch event also marks the 70th anniversary celebrations for the establishment of the State of Israel.