ICARUS SPORTS EXTENDS TV BROADCAST REACH IN SWITZERLAND AND LIECHTENSTEIN

By June 14, 2019Media

ICARUS Sports is proud to announce a new broadcast agreement which will see the profile of its TV magazinesInside Sailing and The GC32 Racing Tour Show, expand to new territories in Switzerland and Liechtenstein in partnership with MySports.

This is a key partnership with UPC Switzerland LLC who is the largest cable operator in Switzerland and broadcasts its sports output through the MySports platform. The partnership will see each of the 12 x 26 minute Inside Sailing shows and 6 x 26 minute GC32 Racing Tour shows broadcast throughout the year.

The GC32 Racing Tour is the most exciting racing series in Europe, featuring high-performance one-design foiling catamarans competing at speeds up to 35 knots. The choice of venues guarantees maximum speed and maximum foiling for the owner-driver and top pro teams hunting the season’s individual event and overall tour victories.

Inside Sailing is a leading monthly sailing magazine presenting the heart of the sport, from the very essence of elegance and prestige in super yachts to the endurance of offshore racing, the tough and physical world of dinghy racing to the extremes of kite surfing. From luxury sailing to the intense physical and mental challenge of the world’s toughest races, Inside Sailing is packed with unique content as we take audiences on a sailing world tour.

“This partnership takes our programming to a new audience and reinforces the dominance of ICARUS Sports in the outdoor sports market,” commented Jason Georgaris, ICARUS Sports’ Chief Executive Officer. “ICARUS Sports continues to expand our leverage across the sports distribution market as year on year we set new records for the broadcast reach of our content and generate added value to our partners.”